In this episode of The Craft, Shorthand’s Dawn Murden chats with Stuart Feil, VP, Branded Content at Adweek.
Stuart talks about how to be creative in the world of advertising, where clients, deadlines, and algorithms are often front of mind. As Stuart says, “We have to balance the needs of the audience and the needs of the client and make sure that both are met, which is not always the easiest thing in the world.”
Listen as Stuart and Dawn discuss changes in media and advertising over the last few decades, the ongoing importance of storytelling, and the challenges content creators face today.
Guest-at-a-glance
Some inspiring content from Stuart
More links
In this episode of The Craft, Shorthand’s Dawn Murden chats with Stuart Feil, VP, Branded Content at Adweek.
Stuart talks about how to be creative in the world of advertising, where clients, deadlines, and algorithms are often front of mind. As Stuart says, “We have to balance the needs of the audience and the needs of the client and make sure that both are met, which is not always the easiest thing in the world.”
Listen as Stuart and Dawn discuss changes in media and advertising over the last few decades, the ongoing importance of storytelling, and the challenges content creators face today.
Guest-at-a-glance
Some inspiring content from Stuart
More links