The Craft
The Craft is a Shorthand podcast for professional content creators to learn more about the people, process, and strategy behind the best content on the web. Join us as we talk with writers, designers, and editors about how to build better digital content. If you're looking for tips, tricks, and inspiration for your content strategy, then The Craft is for you.
Podcasting since 2022 • 13 episodes
The Craft
Latest Episodes
How to create un-boring B2B content with Jonathan Crossfield
In this episode of The Craft podcast, our host Rachel Westbury, Senior Editor at Shorthand, welcomes Jonathan Crossfield, a content writer and editor who specialises in 'un-boring' content marketing.In between client projects, J...
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44:57
How to produce award-winning slow journalism with Dr Caroline Graham
In this episode of The Craft podcast, our host Rachel Westbury, Senior Editor at Shorthand, welcomes Dr Caroline Graham, Lecturer in Digital Journalism at The University of Queensland.Caroline is the co-author of bestselling Aus...
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Episode 12
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44:33
How Sky News verifies news in the age of misinformation with Ronan Hughes
In this episode of The Craft podcast, our host Dawn Murden, VP of Customer Success at Shorthand, welcomes Ronan Hughes, Output Editor at Sky News. Ronan speaks about the importance of news verification and fact checking, partic...
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Episode 11
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56:12
How to market your unique brand story with Kyra Denlinger and Zach Bell
A brand story is the unique narrative that tells the world who you are, what you do, and why you do it. It's the emotional core of your brand — it humanises your business, and draws your audience in. But when it comes to marketing your brand st...
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Episode 10
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1:16:56
How magazines can find digital success with Matt McGregor and Thomasin Sleigh
Digital magazines offer a unique opportunity for editorial teams to reach a wider audience than ever before. But finding success with a digital magazine requires careful planning and thoughtful execution. So how can editorial teams find digital...
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Episode 9
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58:21