The Craft
The Craft is a Shorthand podcast for professional content creators to learn more about the people, process, and strategy behind the best content on the web. Join us as we talk with writers, designers, and editors about how to build better digital content. If you're looking for tips, tricks, and inspiration for your content strategy, then The Craft is for you.
Episodes
13 episodes
How to create un-boring B2B content with Jonathan Crossfield
In this episode of The Craft podcast, our host Rachel Westbury, Senior Editor at Shorthand, welcomes Jonathan Crossfield, a content writer and editor who specialises in 'un-boring' content marketing.In between client projects, J...
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44:57
How to produce award-winning slow journalism with Dr Caroline Graham
In this episode of The Craft podcast, our host Rachel Westbury, Senior Editor at Shorthand, welcomes Dr Caroline Graham, Lecturer in Digital Journalism at The University of Queensland.Caroline is the co-author of bestselling Aus...
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Episode 12
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44:33
How Sky News verifies news in the age of misinformation with Ronan Hughes
In this episode of The Craft podcast, our host Dawn Murden, VP of Customer Success at Shorthand, welcomes Ronan Hughes, Output Editor at Sky News. Ronan speaks about the importance of news verification and fact checking, partic...
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Episode 11
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56:12
How to market your unique brand story with Kyra Denlinger and Zach Bell
A brand story is the unique narrative that tells the world who you are, what you do, and why you do it. It's the emotional core of your brand — it humanises your business, and draws your audience in. But when it comes to marketing your brand st...
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Episode 10
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1:16:56
How magazines can find digital success with Matt McGregor and Thomasin Sleigh
Digital magazines offer a unique opportunity for editorial teams to reach a wider audience than ever before. But finding success with a digital magazine requires careful planning and thoughtful execution. So how can editorial teams find digital...
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Episode 9
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58:21
How AI is changing content marketing with Ryan Law
In this episode of The Craft, our host Rachel Westbury welcomes Ryan Law, VP of Content at Animalz — a content marketing agency for SaaS companies, to discuss how AI is changing content marketing. Ryan shares his winning co...
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Season 1
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Episode 8
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45:28
How to use strategy to boost creativity with Nahum Hendricks
In this episode of The Craft, Shorthand’s Rachel Westbury welcomes Nahum Hendricks, Creative Director and Production Manager at Seven West MINT. Nahum shares how his agency embra...
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Season 1
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Episode 7
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50:35
How storytellers are defining the future of the web with Ricky Robinson
In this episode of The Craft, our host Rachel Westbury welcomes Ricky Robinson, CEO of Shorthand.Ricky explores the democratisation of storytelling, and how digital tools are allowing for continuous innovation online. <...
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Season 1
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Episode 6
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30:23
How to use expert analysis to boost audience engagement with Michael Jones
In this episode of The Craft, Shorthand’s Rachel Westbury chats with Michael Jones, Publications Editor at The University of Queensland (UQ). Michael shares how UQ’s alumni and c...
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Season 1
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Episode 5
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32:23
How to build a personal brand on LinkedIn with Meredith Metsker
In this episode of The Craft, Shorthand’s Dawn Murden chats with Meredith Metsker, Content Marketing Manager at uConnect. Meredith shares advice and practical tips on how to build a personal brand online. As Meredith says, ...
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Season 1
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Episode 4
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45:51
How new technology is transforming storytelling with Eva Domínguez
In this episode of The Craft, Shorthand’s Dawn Murden chats with Eva Domínguez, Director at Immersive Creatures. Eva shares how to use technologies like augmented reality (AR) and 3D tools to create immersive stories. As Ev...
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Season 1
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Episode 3
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1:00:44
The importance of stories in an age of algorithms with Stuart Feil
In this episode of The Craft, Shorthand’s Dawn Murden chats with Stuart Feil, VP, Branded Content at Adweek.Stuart talks about how to be creative in the world of advertising, where clients, deadlines, and algorithms are often front of mi...
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Season 1
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Episode 2
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1:14:53
How to communicate science and fight misinformation with Andrew Youngson
With the rise of misinformation online, the role of science communication in the research sector has never been more important. But misinformation travels fast, leaving reputable sources to work twice as hard to fight its spread. In...
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Season 1
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Episode 1
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1:18:15