The Craft
The Craft is a Shorthand podcast for professional content creators to learn more about the people, process, and strategy behind the best content on the web. Join us as we talk with writers, designers, and editors about how to build better digital content. If you're looking for tips, tricks, and inspiration for your content strategy, then The Craft is for you.
The Craft
How to communicate science and fight misinformation with Andrew Youngson
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Shorthand
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Season 1
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Episode 1
With the rise of misinformation online, the role of science communication in the research sector has never been more important. But misinformation travels fast, leaving reputable sources to work twice as hard to fight its spread.
In this episode of The Craft podcast, join Shorthand’s Dawn Murden and Andrew Youngson, the News and Campaigns Content Manager at Imperial College London. They discuss how communication leadership has changed over the last decade, the importance of measuring user enjoyment on social media, and how to stop the propagation of false information online.
Guest-at-a-Glance
- Name: Andrew Youngson
- What he does: He's the News and Campaigns Content Manager at Imperial College London.
- Company: Imperial College London
- Noteworthy: Andrew is a published author. He wrote a Sci-Fi mystery novel called The Memory Project.
- Where to find Andrew: LinkedIn
Some inspiring content from Andrew:
More links: