The Craft
The Craft is a Shorthand podcast for professional content creators to learn more about the people, process, and strategy behind the best content on the web. Join us as we talk with writers, designers, and editors about how to build better digital content. If you're looking for tips, tricks, and inspiration for your content strategy, then The Craft is for you.
The Craft
The importance of stories in an age of algorithms with Stuart Feil
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Shorthand
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Season 1
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Episode 2
In this episode of The Craft, Shorthand’s Dawn Murden chats with Stuart Feil, VP, Branded Content at Adweek.
Stuart talks about how to be creative in the world of advertising, where clients, deadlines, and algorithms are often front of mind. As Stuart says, “We have to balance the needs of the audience and the needs of the client and make sure that both are met, which is not always the easiest thing in the world.”
Listen as Stuart and Dawn discuss changes in media and advertising over the last few decades, the ongoing importance of storytelling, and the challenges content creators face today.
Guest-at-a-glance
- Guest Name: Stuart Feil
- What he does: Stuart is VP, Branded Content at Adweek.
- Company: Adweek
- Noteworthy: Stuart was a journalist at the start of the computer age, working for Electronic News as the Chief Computer News Reporter in the mid 1980s.
- Where to find Stuart: LinkedIn
Some inspiring content from Stuart
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